Proposal Services For CPM Scheduling

A company’s ability to drive above-market growth hinges on the depth of its consumer insights and how well it translates those insights into effective action. To develop deep customer understanding, we employ a range of quantitative and qualitative marketing approaches plus data techniques that are both innovative and pragmatic.

We help our clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today's omni-channel opportunities. To help manage this complexity and power growth through digital advantage, we bring together deep data analysis and broad experience to take the uncertainty out of the branding process and help clients create great brands.

Our branding group combines proven techniques (qualitative as well as quantitative methods) with deep experience (case studies, reference cases) to help clients create distinctive brands and lucid brand architectures. We serve the world’s leading contractors in five primary areas:

  • Making brands matter. We help companies define the benefits and experiences that make brands relevant, distinctive, and credible to customers, and develop strategies to differentiate brands through superior positioning relative to competitors. This frequently means repositioning established brands to better meet customer needs.

  • Optimizing brand portfolios and architectures. As marketers launch many new brands and sub-brands to address their customers’ fragmented needs, we help define the roles and relationships of brand assets within a portfolio and consolidate brands to reduce complexity, overlap, and costs—all within a coherent architecture.

  • Delivering the brand promise at all touchpoints. It’s never enough to simply conceive of a great brand. The brand promise must be delivered at all places of contact with the customer, both online and off. Our holistic understanding of business and the modern multichannel environment allows us to collaborate effectively with our clients in implementing brand strategies—and help specify what the organization must do to deliver a consistent brand experience to customers.

  • Building client capabilities. Developing world-class branding capabilities allows clients to own their brand strategies and brands. We work to structure and design roles and role descriptions, and use training academy designs to help employees learn by doing.

  • Tracking and sustaining impact. We help clients develop the metrics they need to understand where they started from (relative to peers and/or other industries) and to measure the impact of their efforts.

Our marketing and sales experts offer real-world experience and extensive knowledge in disciplines from pricing to branding to digital marketing. As one of our largest practices, our experience and scale working across the boundaries of client organizations ensures that solutions and capabilities are relevant to the client’s business goals. We also have dozens of market specialists in the Consumer and Shopper Insights and Consumer Marketing Analytics Center groups, who do leading-edge econometric modeling, in-depth research, and also work with clients to develop proprietary tools.


Related Practices

Our goal is to help our clients develop a set of practical and interlocking capabilities that reveal—and maximize the profitable use of—the data appropriate to their situation.

Business Solutions

Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing.

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